Thanks for visiting Edify.

I’m an Ohio native who spent much of my twenties building a career in New York City before returning to the Cleveland area in 2023. After years immersed in the chaos and intensity of NYC, coming home felt like a deliberate choice—to reconnect with the Midwest, to focus on work that feels more meaningful, and to build something lasting in a place I care deeply about.

Before founding Edify, I worked at a global media agency across data, strategy, and planning roles, partnering with some of the world’s largest and most complex enterprise-level brands like Unilever and Google. That experience shaped how I think about growth: what actually works, what’s wasteful, and how quickly smart decisions can compound when teams have clarity and unified direction. Those skills translate anywhere business is done digitally, which is just about everywhere now.

Over the past several years, one challenge has surfaced consistently in conversations with business leaders, whether in New York, Cleveland, or beyond: making sense of an increasingly fragmented and noisy digital landscape. There are endless platforms, tools, and tactics competing for attention and budget. The harder question is which ones truly drive progress—and which ones don’t.

Edify was built to answer that question with honesty and precision. We help businesses cut through complexity, focus on what matters, and make confident decisions grounded in data, strategy, and real-world experience. While Edify is growing, the work remains personal, hands-on, and intentional—especially for Midwest brands that deserve the same level of strategic rigor often reserved for coastal markets.

Our region values craft, pragmatism, and long-term thinking. So do I. And that philosophy is at the core of everything we do at Edify.

Send us a message using our inquiry form or email me directly to connect and see how we can work together.

dan@edifycle.com